As If By Chance: Part VII

Sketches of Disruptive Continuity in the Age of Print from Johannes Gutenberg to Steve Jobs

Johannes Gutenberg and Steve Jobs

Johannes Gutenberg and Steve Jobs

While reviewing nearly six centuries of print technology—through the lives and inventions of significant industry innovators—it became clear that the invention of printing by Johannes Gutenberg on the one side, and the breakthrough of desktop publishing by Steve Jobs on the other, are bookends in the age of print. While it has long been acknowledged that the hand-held type mold and printing press are the alpha in the age of manufacturing production of ink-on-paper forms such as books, newspapers, magazines, etc., the view that desktop publishing is the omega of this age is not necessarily widely held. When viewed within the framework of disruptive continuity, it can be shown that the innovations of Gutenberg and Jobs manifest similar attributes in terms of their dramatic departure from previous methods as well as their connection to the multilayered processes of cultural changes in the whole of society in the fifteenth and twentieth centuries.

The advent in 1985 of desktop publishing—a term coined by the founder of Aldus PageMaker, Paul Brainerd—is associated with Steven P. Jobs because he contributed to its conceptualization, he articulated its historical significance, and he was the innovator who made it into a reality. With the support of publishing industry consultant John Seybold, Jobs went on to integrate the technologies and brought together the people that represented the elements of desktop publishing: a personal computer (Apple Macintosh), page layout software (PageMaker), page description language (Adobe PostScript) and a digital laser printing engine (Canon LBP-CX). He demonstrated the integration of these technologies to the world for the first time at the Apple Computer annual stockholders meeting on January 23, 1985, in Cupertino, California, a truly historic moment in the development of graphic communications.

It is a fact that the basic components of desktop publishing had already been developed in the laboratory at the Xerox Palo Alto Research Center (PARC) by the late 1970s. However, due to a series of issues related to timing, cost and the corporate culture at Xerox, the remarkable achievements at PARC—which Steve Jobs had seen during a visit to the lab in 1979 and inspired his subsequent development of the Macintosh computer in 1984—never saw the light of day as commercial products. As is often the case in the history of technology, one innovator may be the first to theorize about a breakthrough, or even build a prototype, but never fully develop it, while another innovator creates a practical and functioning product based on a similar concept and it becomes the wave of the future. This was certainly the case with desktop publishing, where many of the elements that Jobs would later integrate at the Cupertino demo in 1985—the graphical user interface (GUI), the laser printer, desktop software integrating graphics and text, what-you-see-is-what-you-get (WYSIWYG) printing—were functioning in experimental form at PARC at least six years earlier. 

What became known as the desktop publishing revolution was just that. It was a transformative departure from the previous photomechanical stage of printing technology on a par with the separation of Gutenberg’s invention of mechanized metal printing type production from the handwork of scribes. Desktop publishing brought the era of phototypesetting that began in the 1950s to a close. It also eventually displaced the proprietary computerized prepress systems that had emerged and were associated with Scitex in the late 1970s. Furthermore, and just as significant, desktop publishing pushed the assembly of text information and graphic content beyond the limits of ink-on-paper and into the realm of electronic and digital media. Thus, desktop publishing accomplished several things simultaneously: (1) it accelerated the process of producing print media by integrating content creation—including the design of text and graphics into a single electronic document on a personal computer—with press manufacturing processes; (2) it expanded the democratization of print by enabling anyone with a personal computer and laser printer to produce printed material starting with a copy of one; (3) it created the basis for the mass personalization of print media and; (4) it laid the foundation for the expansion of a multiplicity of digital media forms within a decade, including electronic publishing in the form of the Portable Document Format (PDF), e-books, interactive media and, ultimately, contributed the global expansion and domination of the Internet and the World Wide Web.

Just as Gutenberg attempted to replicate in mechanized form the handwriting of the scriptoria, the initial transition to digital and electronic media by desktop publishing carried over the various formats of print, i.e., books, magazines, newspaper, journals, etc., into digital files stored on magnetic and optical storage systems such as computer floppy disks, hard drives and compact disks. However, the expansion of electronic media—which was no longer dimensionally restricted by page size or number of pages but limited by data storage capacity and the bandwidth of the processing and display systems—brought the phenomenon of hyperlinks and drove entirely new communications platforms for publishing text, graphics, photographs and audio and video, eventually on mobile wireless devices. Through websites, blogs, streaming content and social media, every individual can record and share their life story, can become a reporter and publisher or participate in, comment on and influence events anywhere in the world.

The groundbreaking significance of desktop publishing, which straddled both the previous printing and the new digital media ages, can be further illustrated by going through the above description by Will Durant of the impact Gutenberg’s invention and substituting the new media for printing and the other contemporary elements of social, intellectual and political life for those the historian identified in the 1950s about the fifteenth century:

To describe all the effects of desktop publishing and electronic media would be to chronicle well more than half the history of the modern mind. … It replaced all informational print by republishing it online as text or in more complex graphical formats like PDF, with methods for managing versions and protecting authenticity so that scholars and researchers in diverse countries may work with one another through video streaming and virtual reality tools, allowing entry of new information and data to be gathered, published and shared in real time as though they were sitting in the same room. … Online electronic media made available to the public all of the world’s manuals and procedural instructions; with the development of international collaborative projects such as Wikipedia, it became the greatest tool for learning that has ever existed, at no charge and available to all. It did not produce Modernism or the information age, but it further paved the way for a new stage of human society that had been promised by the American and French revolutions, based on democracy and where genuine equality exists as a fundamental right for everyone. It made the entire library of literature, music, fine and industrial arts, architecture, theater, athletic competition and cinema instantly available anywhere and at any time in the palm of the hand and prepared the people for an understanding of the role of mythology, mysticism and superstition in history by demonstrating the application of a scientific and materialist outlook in everyday life. It ended the monopoly of news by corporate and state publishers and the control of learning by educational institutions managed by the prevailing ruling classes. It encouraged the streaming of live video by anyone to the entire world’s audience of mobile device owners that could never have been reached through printed media. It facilitated global communication and cooperation of scientists and enabled the launching of the international space station and the sending of multiple probes to the surface of Mars and beyond. It affected the quality and character of all published literature and information by subjecting authors and journalists to the purse and taste of billions of regular working people in both the advanced and lesser developed countries rather than to just the middle and upper classes. And, after speech and print, desktop publishing, online and social media provided a readier instrument for the dissemination of nonsense and disinformation than the world has ever known. 

Up to the present, the new media has not yet displaced print the way print eventually replaced the scribes. It is likely that printing on paper will continue to exist well into the future in a similar manner that the ancient art of pen-and-ink calligraphy has continued to exist alongside of print for centuries long after the last scriptorium was shut down. Meanwhile, electronic media such as e-books have contributed to a resurgence of printed books and, after the initial fascination with the electronic devices such as Amazon’s Kindle, the popularity and thirst of the public for books has increased, particularly following the onset of the coronavirus pandemic. While the forced separation of people from each other has driven up the use of digital tools such as online video meetings, events and gatherings, the self-isolation of reading a printed book has suddenly peaked again. 

Considerable effort has been made to replicate the experience of reading print media in electronic form. The advent of e-paper—the simulation of the look and feel of ink-on-paper which was pioneered at Xerox PARC in the 1970s (Nick Sheridon, Gyricon)—is an attempt to adapt two-dimensional digital display technologies to mimic the reading experience of the printed page. Since then, studies have shown that paper-based books yield superior reading retention to that of e-books. This is not so much because of the appearance of the printed page and its impact on visual perception as it is the tactile experience and spatial awareness connected with turning physical pages and navigating through a volume that contains a table of contents and an index.

In 2012, during a presentation at the DRUPA International Printing and Paper Expo in Düsseldorf, Germany, Benny Landa, the pioneer of digital printing who developed the Indigo Press in 1993, said the following:

I bet there is not one person in this hall that believes that two hundred years from now man will communicate by smearing pigment onto crushed trees. The question on everyone’s mind is when will printed media be replaced by digital media. … It will take many decades before printed media is replaced by whatever it will be … many decades is way over the horizon for us and our children.

Since Landa’s talk at DRUPA was part of the introduction of a new press with a digital printing method called he called nanography, he was emphasizing that we need to live and work in the here and now and not get too far ahead of ourselves. Landa’s nanographic press is based on advanced imaging technology that transfers a film of ink pigment to almost any printing surface which is multiple magnitudes thinner than either offset or other digital presses. By removing the water in the inkjet process, the fusing of toner to paper in the xerography and the petroleum-based vehicles that carry pigment in traditional offset presses, nanography dramatically reduces the cost of reproduction by focusing on the transfer ultra-fine droplets of pure pigment (nanoink) first to a blanket and then to the substrate. The aim of nanography is to keep paper-based media economically viable by providing a variable imaging digital press that can compete with the costs of offset lithography and accommodate the needs of the hybrid digital and analog commercial printing marketplace.

While print volumes are in decline, society is not yet ready to make a full transition to electronic media and move entirely away from paper communications. This is a serious dilemma facing those working in the printing industry who are trying to navigate the difficulties of maintaining a viable business in an environment where print remains in demand—in some segments it is growing—but overall, it is a shrinking percentage of economic activity. With greater numbers of people and resources being redirected to communications and marketing products in the more promising and profitable big tech and social media sectors, the printing industry is being starved of talent and economic resources.

Rather than trying to put a date on the moment of transition to a post-printing and fully-digital age of communications, the more relevant question is how it will be accomplished. Landa had it right when he said that today most people believe that two hundred years from now, man will no longer communicate by “smearing pigment onto crushed trees.” When the character of print media is put in these terms, the historical distance of this analog form of communications from the long-term potential of the present digital age becomes clearer. Still, no clear vision or roadmap has yet been articulated for what is required for civilization to elevate itself beyond the age of print.

It is difficult to discuss the moment of a complete progression of human communication methods from Gutenberg to Jobs without reference to the work of the Canadian media theorist Marshall McLuhan. Although McLuhan’s presentation lacked a coherent perspective and tended to drift about in what he called the “mosaic approach,” he made numerous prescient observations about the forms of media and the evolution of communications technology. Sharing elements of the theory of disruptive continuity, McLuhan focused in on the reciprocal interaction of the modes of communication—spoken, printed and electronic—with the broader societal economic, cultural and ideological transformations in world history. He emphasized the way these transitions each fundamentally altered man’s consciousness and self-image. He also recognized that there was presently a “clash” between what he called the culture of the “electric age” with that of the age of print. During an interview with the British Broadcasting Corporation in 1965, McLuhan explained how he saw technology as an extension of man’s natural capabilities:

If the wheel is an extension of feet, and tools of hands and arms, then electromagnetism seems to be in its technological manifestations an extension of our nerves and becomes mainly an information system. It is above all a feedback or looped system. But the peculiarity, you see, after the age of the wheel, you suddenly encounter the age of the circuit. The wheel pushed to an extreme suddenly acquires opposite characteristics. This seems to happen with a good many technologies— that if they get pushed to a very distant point, they reverse their characteristics.

Among McLuhan’s most significant contributions are found in his 1962 work, The Gutenberg Galaxy: The Making of Typographical Man. He discusses the reliance of primitive oral culture upon auditory perception and the elevation of vision above hearing in the culture of print. He wrote his study, “is intended to trace the ways in which the forms of experience and of mental outlook and expression have been modified, first by the phonetic alphabet and then by printing.” For McLuhan, the transformations from spoken word culture to typography and from typography to the electronic age extended beyond the mental organization of experience. In the Preface to The Gutenberg Galaxy, McLuhan summarized how he saw the interactive relationship of media forms with the whole social environment:

Any technology tends to create a new human environment. Script and papyrus created the social environment we think of in connection with the empires if the ancient world. … Technological environments are not merely passive containers of people but are active processes that reshape people and other technologies alike. In our time the sudden shift from the mechanical technology of the wheel to the technology of electric circuitry represents one of the major shifts of all historical time. Printing from movable types created a quite unexpected new environment—it created the public. Manuscript technology did not have the intensity or power of extension necessary to create publics on a national scale. What we have called “nations” in recent centuries did not, and could not, precede the advent of Gutenberg technology any more than they can survive the advent of electric circuitry with its power of totally involving all people in all other people.

As early as 1962—seven years before the creation of the Internet and nearly three decades before the birth of the World Wide Web—McLuhan anticipated the historical, far-reaching and revolutionary implications of the information and electronic age on the global organization of society. Although he eschewed determinism in any form, McLuhan pointed to the potential for electronic media to drive mankind beyond the national particularism which is rooted in the technical, socio-historical and scientific eras connected with the age of print. McLuhan later used the phrase “global village” to describe his vision of a higher form of non-national organization driven by the methods of human interaction that were brought on by “the advent of electric circuitry” and “totally involve all people in all other people.” For McLuhan, the transformation from the typographic and mechanical age to the electric age began with the telegraph in the 1830s. The new media created by the properties of electricity were expanded considerably with telephone, radio, television and the computer in the nineteenth and twentieth centuries. McLuhan also wrote that the electronic media transformation revived oral culture and displaced the individualism and fragmentation of print culture with a “collective identity.”

McLuhan’s examination of the historical clash of the electronic media with the social environment of print culture and his prediction that a new collective human identity will be established from the transition to a global structure beyond the present fragmented national identities is highly significant. It points to the coming of the societal transformations that will be required for electronic media to thoroughly overcome print media as a completed historical process. In a similar way that Gutenberg’s invention spread across Europe and the world and planted the seeds of foundational transformation—in technology, politics and science—that developed over the next three and a half centuries, we are today likewise in the incubator of the new global transformation of electronic media. With this historically dynamic way of understanding the present, the worldwide spread of smartphones and social media to billions of people, despite national barriers placed upon the exchange of information as well as other differences such as language and ethnicity, humanity is being transformed with the emergence of a new homogeneous global culture. For this development to achieve its full potential, the social organization of man must be brought into alignment and there is no reason to believe that this adjustment from nations to a higher form of organization will take place with any less discontinuity than that of the period of world history that began with the rapid development of printing technology, the Enlightenment and the American and French Revolutions.

There are scientists and futurists who either proselytize or warn about the coming of the technological singularity, i.e., the moment in history when electronic media convergence and artificial intelligence will completely overtake the native capacities of humanity. The argument goes that these extensions of man will become irreversible, and civilization will be transformed in unanticipated ways either toward a utopian or dystopian future, depending on whether one supports or opposes the promises of the singularity. The twentieth century philosophical and intellectual movement known as transhumanism promotes the idea that the human condition will be dramatically improved through advanced technologies and cognitive enhancements. The dystopian opponents of transhumanist utopianism argue that technological advancements such as artificial intelligence should not be permitted to supplant the natural powers of the human mind on the grounds that they are morally compromising, and such a development poses an existential threat to society. Among these competing views, however, is the shared notion that the coming transformation of mankind will take place without a fundamental change in the social environment. Both the supporters and opponents of transhumanism envision that the extensions of man will evolve independently of any realignment of the economic or cultural foundations of society.

However, it is not possible to prognosticate about the future of communications technology outside of an understanding that the tendencies present in embryonic form nearly six centuries ago—particularly the democratization of information and knowledge that been vastly expanded in our time—bring with them powerful impulses for broad and fundamental societal change. In a world where every individual has the potential to communicate as both publisher and consumer of information with everyone else on the planet—regardless of geographic location, ethnicity, language or national origin—it appears entirely possible and necessary that new and higher forms of social organization must be achieved before this new media can carve a path to a truly post-printing age of mankind. While the existential threats are real, they do not come from the technology itself. The danger arises from the clash of the existing social structures against the expanding global integration of humanity. We have every reason to be optimistic about taking this next giant step into the future.


As If By Chance: Part VI

Sketches of Disruptive Continuity in the Age of Print from Johannes Gutenberg to Steve Jobs

Alois Senefelder and Ira W. Rubel

Disruptive continuity and the history of printing

To return to Alois Senefelder and Ira W. Rubel, it can be stated that these inventors were responsible for two critical and necessary stages in the development of print technology. In the first case, Senefelder was responsible for the transition from the relief-mechanical to the planographic-chemical era of printing. This means that the process developed by Senefelder no longer relied upon the mechanical impression of ink from raised letterforms into the paper but upon the chemically separative properties of oil and water on an otherwise flat surface of lithographic stone for transferring a printing image to paper.

In the second case, Rubel was responsible for the transition from the direct image transfer to the indirect image transfer stage of printing press technology. This means that Rubel redesigned the printing press to include an additional rubber cylinder mechanism that stood between the inked planographic surface from which it accepted the printing image and transferred it to the paper with the assistance of an impression cylinder. Together, these two advancements established offset lithography, the high-speed, mass manufacturing method that overtook letterpress printing and became dominant internationally, especially in the second half of the twentieth century.

These two transformations first manifested themselves in the form accidental events: Senefelder’s chance writing of a laundry list upon a limestone with a crayon and Rubel’s paper misfeed on a lithographic rotary printing press with a rubber blanket on its impression cylinder. As discussed above, that the breakthrough to offset lithography is associated with accidents is entirely consistent with the manner in which human technical progress takes place. The combination of scientific and socio-economic changes that occurred in the eighteenth and nineteenth centuries made necessary a departure of print technology away from the letterpress printing processes and into entirely new planographic, chemical and indirect printing processes of the modern industrial era. While the two innovators were working to develop printing methods in their respective lifetimes, the necessary departure from the system associated with Johannes Gutenberg—preconditioned by more than three centuries of societal change—appeared initially as chance events to both Senefelder and Rubel.

If these two individual inventors had not made these breakthroughs, would offset lithography have been invented by others; would this transformation still have happened sooner or later? Had Senefelder been content to become a playwright and Rubel stayed in the paper making business, would the logic of industrial society and the need for a high-speed and mass manufacturing method of print communications in the twentieth century still have resulted in offset lithography? When looking at Senefelder and Rubel within a broader historical context, an affirmative answer must be given to these counterfactual questions.

The role and interaction of the macro socio-economic (objective) and the micro individual inventor (subjective) driving forces of advancement are accounted for within the theoretical framework of disruptive continuity. Beginning with the societal context, the theory first establishes that there are powerful evolutionary trends in human cultural that bind events together in a historical progression, from lower to higher and from simple to more complex forms. This progression of technology is intimately bound up with the forms of social organization and intellectual development of mankind. This is not to say that there have never been reversals of progress or that every technological innovation is a guaranteed contribution to further advancement. As is the case with biological evolution, where some mutations produce traits that are harmful to the survival of a species, some technical innovations have, under certain conditions, represented a step backward or a diversion along a dead-end path.

There is also the matter of technical advancements becoming the means through which society can be destroyed as, for example, would happen in the event of a nuclear world war or in earlier societies that collapsed from the loss of soil fertility due to crop growing and farming practices. This danger arises from a conflict between the increasing sophistication and power of human innovation with the inability of the cultural level and social and political organization of civilization to adequately accommodate the tool-making advancements. However, despite these periodic setbacks and existential threats, the general dynamic of development is one of an evermore complex and greater technical subordination of the properties and laws of nature to the needs of man and an expanding separation of humanity from the blind operation of forces both within the natural environment and society itself, which is also in the end a product of nature.

The topic of the continuous versus the discontinuous view and the role of the individual inventor in the development of man-made implements and artifacts has been the subject of study by historians. George Basalla, a historian of science at the University of Delaware, deals with this question in his book, The Evolution of Technology. Basalla likens the history of technology to biological evolution and correctly objects to those who advocate the view that “inventions are the products of superior persons who owe little or nothing to the past.” He also disputes the position of those who support a theory of innovative discontinuity from what he calls the “more sophisticated formulations” that “scientific revolutions” have rendered technical innovation into discrete phases, each with no relationship to the prior accomplishments.

Basalla says that technology should not be seen in a linear relationship with science and placed in a “subordinate position” to the latter and with the former “erroneously defined as the application of scientific theory to the solution of practical problems.” He writes, “technology is not the servant of science” because it existed long before science and “people continued to produce technical triumphs that did not draw upon theoretical knowledge.” However, Basalla goes on to bend the stick back too far in the opposite direction, writing:

The artifact—not scientific knowledge, not the technical community, not social and economic factors—is central to technology and technological change. Although science and technology both involve cognitive processes, their end results are not the same. The final product of innovative scientific activity is most likely a written statement, the scientific paper, announcing an experimental finding or a new theoretical position. By contrast, the final product of innovative technological activity is typically an addition to the made world: a stone hammer, a clock, an electric motor.

Instead of recognizing that the growth of knowledge and theoretical science developing in tandem with technical advancements, Basalla inverts the false demotion of the product of innovation and says that the artifact stands head and shoulders above science. He finishes by referring to the historian Brooke Hindle who he says argued that “the artifact in technology” is superior to any “intellectual or social pursuits” because it is a “product of the human intellect and imagination and, as with any work of art, can never be adequately replaced by a verbal description.”

These are indeed peculiar ideas being advanced by someone who is opposing the standpoint of the discontinuous theory of technology evolution. While Basalla insists upon the theory of continuity, his presentation becomes entirely one-sided. The dichotomy between science and technology, between the individual artifact and the social environment, between discontinuity and continuity in human innovation and between the practical and theoretical sides of invention are all conceived of as fixed categories that never touch each other, are incapable of interpenetrating and cannot be understood in thought as existing simultaneously. In Basalla’s concept of technical innovation there are no breaks or disjunctions in human progress. Instead technical history moves along ever so smoothly, morphing from one object to the next without any abrupt dislocations or transformations.

The preoccupation with continuity to the absolute exclusion of discontinuity and singular focus on the primacy of the individual artifact means that one cannot account for the living relationship between disruptive advancements in society and how they drive revolutionary leaps in technology. In the search to find evidence of antecedent developments for major artifacts in human history—such as stone tools, the cotton gin, steam power, the electric motor, the light bulb, etc.—Basalla is forced to suppress the really existing discontinuity that occurs in the progression from one innovation to the next. In the end, however, he betrays his initial statement against the role of the “superior persons who owe little or nothing to the past” by embracing the idea that the “human intellect and imagination” and “work of art” are the penultimate expression of technical progress.

Even if it were possible to trace every object of human ingenuity backward in time, there would be a point at which one would arrive at the first man-made thing ever created. Then, like the chicken or egg dilemma, how does the notion that every artifact has a precursor hold up? Outside of a recognition that there was a discontinuous vault in man’s earliest development—a phenomenon that has been repeated throughout history—the first product of man would never have been created and technical progress would never have gotten started. Thus, the theory of a purely continuous evolutionary development of technology does not stand up to scrutiny.

Disruptive continuity, on the other hand, is a theory within which it is possible to understand both the interconnection of every new invention with the past as well as its separation and elevation above the limits of prior artifacts, driven by the increasingly complex accumulation of man’s productive capacities, social organization and intellectual accomplishments. Given the interrelationship of human communications—and especially print communications—with the practical, technical, intellectual and scientific development of society, there is perhaps no better example of the validity of the theory of disruptive continuity.

All forms of human communication have existed as both byproducts of and engines for the advancement of social existence from the earliest primitive civilization to the modern information age. During the early Stone Age, when speech and language—the first form of human communication—emerged somewhere between 1.75 and 3 million years ago, prehistoric man in the Lower Paleolithic was crafting Acheulean stone axes, coordinating hunting and gathering and engaging in other complex social practices that depended upon verbal communications. While these primitive peoples had speech, they had no repository for recording their thoughts or words. As Harvey Levenson of California Polytechnic State University explains in Understanding Graphic Communications:

Early peoples left little information about themselves, as they had no way to transform spoken words into written languages, to pass on their heritage to future generations. Their history and their wisdom died with them. It was not until fairly recently in human history that people figured out ways to record simple events and ideas through pictures and symbols.

The earliest forms of visual communication, such as the cave paintings at Lascaux in southern France, were created by anatomically modern humans somewhere between 17,000 and 35,000 years ago during the Upper Paleolithic (late stone age). By this point, humans had migrated to all inhabitable areas of the earth and these primitive tribal peoples were engaged in what is known as “behavioral modernity.” The use of pictorial communication proceeded along with abstract thinking, planning depth, fishing, burial practices, ornamentation, music, dance and other cultural activities connected with more advanced blade technology and tool making practices.

Although we do not know precisely the meaning of the pictures at Lascaux Cave, it is clear that the nearly 6,000 painted figures are representations of the animals—including bulls, equines, stags and a bear—that existed in Europe during that era. The paintings also include representations of humans and other abstract symbols indicating a high degree of self-awareness and ingenuity. Significantly, the people who made the cave paintings used scaffolding to reach the ceilings and created the colors of red, yellow, and black from a wide range of mineral pigments including compounds such as iron oxide and substances containing manganese. In some instances, the color is thought to have been applied by suspending the pigment in either animal fat or clay as a primitive paint. The colors were swabbed or blotted on, and it appears that the pigment was applied by blowing a mixture through a tube. All of these facts help to build an understanding of the manner in which the technical level of society corresponds with the development of increasingly complex human communications from strictly verbal to visual and pictorial forms.

There are no records of who the individuals were that uttered the very first words of speech or the first sentence containing a noun and a verb or who painted the first picture on a cave wall or who developed the first paint used in cave art. While the location of these occurrences and the anonymous people involved came about in a seemingly random fashion, there is no doubt that these advancements were conditioned by objective material circumstances and became necessary steps in the development of human culture. They were both a contribution to and the consequence of the social and technical environment of the early and late Stone Ages.

Similar connections can be deduced from the stamp seals used to identify ownership in Mesopotamia in 4500 BC—the earliest forms of writing called cuneiform—that employed pictographs to communicate syllables and sounds by Sumerian scribes and were pressed into clay with a wedge-tipped stylus in 3300 BC. These relationships can also be seen in the hieroglyphics written on papyrus, a precursor to paper, developed in Egypt in 3200 BC. All of these advancements in graphic communications—developed in an apparent unplanned and haphazard manner—are rooted in the socio-economics of ancient civilization, especially the expansion of commerce and the need for record keeping. These events represent critical chapters in the prehistory of print communications.

In examining the history of printing, it is rare to find surveys that trace the interactions between the evolution of the broader technical foundations of society—punctuated by the unpredictable randomness of inventors and the means through which they arrived at their inventions—with the transitions in the means and methods of print communications. This problem was highlighted by Elizabeth L. Eisenstein in her 1979 volume, The Printing Press as the Agent of Change. Eisenstein explains that the “far reaching effects” of Gutenberg’s invention—which “left no field of human enterprise untouched” and whose consequences are “of major historical significance”—have so far seen very little elaboration in the major texts on the history of print technology. Eisenstein points out that historians may refer to printing as one of the most important inventions, if not the most important invention, of the second millennia, but the dynamic interrelationship of Gutenberg’s breakthrough—as well as subsequent advancements—with the broader processes of human progress are rarely explored:

Insofar as flesh-and-blood historians who turn out articles and books actually bear witness to what happened in the past, the effect on society of the development of printing, far from appearing cataclysmic, is remarkably inconspicuous. Many studies of developments during the last five centuries say nothing about it at all.

Those who do touch on the topic usually agree that the use of the invention had far-reaching effects. Francis Bacon’s aphorism suggesting that it changed “the appearance of and state of the whole world” is cited repeatedly and with approbation. But although many scholars concur with Bacon’s opinion, very few have tried to follow his advice and “take note of the force, effect and consequences” of Gutenberg’s invention. Many efforts have been made to define just what Gutenberg did “invent,” to describe how moveable type was first utilized and how the use of the new presses spread. But almost no studies devoted to the consequences that ensued once printers had begun to ply their new trades throughout Europe. Explicit theories as to what these consequences were have not yet been proposed, let alone tested or contested. 

The lack of research that Eisenstein characterizes in her book as “The Unacknowledged Revolution,” is due in part to a frequent presentation of print technology history in a linear manner, going from one process to another—or from one innovator to another—in isolation from an analysis or understanding of the broader socio-economic context and the real driving forces of change before and since 1440 .

It is now well established that the printing was first developed in China, where paper was invented under the Han Dynasty by Ts’ai Lun at the beginning of the second century. The first woodblock printing known as xylography—where a complete page of relief characters was carved in a piece of wood—was produced in China in the sixth century. It is also known that moveable type forms made of clay, ceramic, wood and metal were also developed first in China between the eleventh and thirteenth centuries. Some of these methods spread across East Asia, including Korea and Japan, and into the western regions of Central Asia. It is speculated that the Asian relief printing techniques made their way into Europe where they were developed further in the form of the handheld metal casting mold and mechanical printing press invented by Johannes Gutenberg in the fifteenth century. It is known that Gutenberg’s typography methods were reintroduced to China in the nineteenth century.

The reason that the birth of printing has become associated with Gutenberg and his invention in Mainz, Germany in 1440—and not in China at least three hundred years earlier—is that the entire mechanized production system created by the fifteenth century inventor was vastly more productive than the hand carving xylographic techniques from the East. Due to a series of other foundational events taking place at that time, Gutenberg’s methods were picked up by a cultural transformation underway in Europe and swept very rapidly from one country to another. Meanwhile, the movable type techniques first pioneered in Asia did not overtake woodblock printing the way it did in the West. This was at least partially due to the fact that Chinese interchangeable type production required the management of as many a forty-thousand different characters. While xylography existed in Europe and was carried over into Gutenberg’s time for illumination of printed texts from the earlier form of handwritten manuscripts, the methods he developed represented a paradigm shift away from all previous techniques up to that point in world history. Eventually, woodblock illustrations were replaced by other methods of pictorial reproduction that were derivative and complimentary to the relief process and printing press mechanism of the letterpress era.

Perhaps the best description of the reciprocal impact of Gutenberg’s invention is provided by Will Durant in the sixth volume of The Story of Civilization—The Reformation:

Soon half the European population was reading as never before, and a passion for books became one of the effervescent ingredients of the Reformation age. … The typographical revolution was on.

To describe all its effects would be to chronicle half the history of the modern mind. … Printing replaced esoteric manuscripts with inexpensive texts rapidly multiplied, in copes more exact and legible then before, and so uniform that scholars in diverse countries could work with one another by references to specific pages of specific editions. … Printing published—i.e., made available to the public—cheap manuals of instruction in religion, literature, history and science; it became the greatest and cheapest of all universities, open to all. It did not produce the Renaissance, but it paved the way for the Enlightenment, for the American and French revolutions, for democracy. It made the Bible a common possession, and prepared the people for Luther’s appeal from the popes to the Gospels; later it would permit the rationalist’s appeal from the Gospels to reason. It ended the clerical monopoly of learning, the priestly control of education. It encouraged vernacular literatures, for the large audience it required could not be reached through Latin. It facilitated the international communication and cooperation of scientists. It affected the quality and character of literature by subjecting authors to the purse and taste of the middle classes rather than to aristocratic or ecclesiastical patrons. And, after speech, it provided a readier instrument for the dissemination of nonsense than the world has ever known until our time.

The historical framework of technological disruptive continuity in the age of print

The above timeline illustrates the interrelationship between the milestones in printing innovation between the fifteenth and beginning of the twenty-first centuries and the progression of the foundational eras of society—technological, socio-economic and cultural—along with major historical events in history, science and communications. This visual presentation establishes a framework within which to understand the unfolding process of disruptive continuity in the age of print communications.

The birth of printing was both the product of the increasing volume of hand copying by the scribes and the development of handicraft methods and metallurgy associated with the transition from the Dark Ages to the great cultural awakening of the Renaissance. It was a consequence of and a catalyst for the flowering of art, architecture, philosophy, literature, music, politics and other aspects of culture that were driven by the broad progression of societal change that brought about the discovery of the New World, the circumnavigation of the globe and the opening of trade routes from Europe through Asia and America. The printing press and the associated circulation of printed books and other materials to ever wider layers of the population was instrumental in great social movements such as that of the Protestant Reformation sparked by Martin Luther’s critique of the indulgences of the Catholic church. Behind these changes, came the Enlightenment, the development of democratic government, the domination of the commodity economy and the suppression of the institutions of feudalism during the great revolutions in America and France at the end of the eighteenth century. One need only point to the significance of the publication of Thomas Paine’s, The Age of Reason, to illustrate the fundamental role played by print communications in the intellectual ferment that accompanied the transition from feudal monarchy to democratic capitalism.

The systems of the printing press more or less existed as they had been developed by Gutenberg—based upon fruit presses designed for making cider, wine and oils—for three and a half centuries before any significant design changes were made. The technology developed very slowly as in an incubator with a few modifications, surrounded by the steady development of the Renaissance until the rise of the Scientific Revolution and the coming of the first industrial revolution. Then, all of a sudden, new materials and mechanical techniques exploded the old the wooden platen machine from Gutenberg’s era and, by the beginning of the nineteenth century, the printing press evolved rapidly to a completely iron apparatus with levers replacing the physical strength of pressmen needed to operate the old screw mechanism to transfer ink to paper. The invention of the paper-making machine in a Paris suburb in the midst of the French Revolution contributed to this evolution and fed the consequent expansion of printed materials with more consistent substrates and improved quality.

At the same, the press technologies that made contact with the paper evolved first into a metal cylinder-to-platen hybrid and, then by the middle of the 1800s, to a fully cylinder-based rotary press. Production speeds increased dramatically along with the volume of printed material that was needed to support the emergence of industrial society in countries around the world. This transition point in the history of print technology is illustrated in the timeline by the separation between the left side (1400 to 1735) and the right side of the graphic (1735 to 2020) around the middle of the eighteenth century. It was at this point of transition from the Renaissance to the Enlightenment, from feudalism to capitalism, from pre-industrial to industrial society that printing underwent a transformation from handcraft to manufacturing such that the equipment, procedures and roles played by the people in the process no longer resembled anything in Gutenberg’s print shop in Mainz, Germany save the letterpress method that transferred the ink onto the paper.

The introduction of steam power during the second industrial revolution brought mass manufacturing methods to printing with multilevel machines in large printing factories with teams of workers operating them. In the second half of the nineteenth century, the web press was introduced and the quantity of printing establishments in major cities, along with the number of daily newspapers, increased exponentially. The industrial expansion—especially in the US in the lead up to, during and after the American Civil War—made fundamental improvements to the production of letterpress typography with the Linotype machine. The invention of halftone photographic reproduction, the perfection of color printing and the proliferation of type styles were also driven by the needs of business advertising and the growth of newspapers and magazines to accommodate the thirst of the expanding urban populations for news and information.

Although electrification had been underway since the 1880s, the transition away from steam power did not take hold in factories and pressrooms until the second decade of the twentieth century. The military needs of both World War I and World War II drove significant developments in communications technologies and electronics were introduced into print machinery and brought with them methods of automation and remote controls. The invention of the transistor and the subsequent revolution in digital technologies—first the integrated circuit and then microprocessors—transformed press controls as levers and knobs were replaced with PLCs (programmable logic controllers).

With the rise of the personal computer in the early 1980s—which enabled the transformative impact of desktop publishing—the entire printing process was revolutionized again with all of the steps from the publisher to the pressroom replaced with software, lasers and direct-to-plate imaging systems. With the invention of digital printing in the 1990s, the computer transformation entered the pressroom and the distinction between office equipment and industrial printing machinery became blurred. The growth and predominance of the Internet and wireless broadband connectivity in the early twenty-first century enabled the integration of printing with online and web-to-print technologies.

A similar analysis can be made of the development of the methodologies for imprinting an image onto a sheet of paper or other substrate over the past six centuries. The generally recognized printing methods—letterpress, intaglio or gravure, lithography including offset lithography, screen printing, flexography and xerography—correspond to different stages of socio-economic development from craft manufacturing to industrial production including the application of metal, rubber and other synthetic materials that rely upon advanced chemistry, photomechanical and electronic processes. The mechanical systems of letterpress (relief printing) and intaglio (recessed printing) are by far the longest surviving methods, with each lasting for more than five centuries well into the twentieth century. Although they continue to be used today for specialized printing purposes, they were essentially displaced by offset lithography by the 1950s. The other three methods—screen printing and flexography at the end of the nineteenth century and xerography in the middle of the twentieth century—were associated with the photomechanical and modern electronic processes including the expansion of printing into areas such as the corporate and legal office, merchandising, retailing and direct mail communications.

Inkjet, the most recently developed method of placing a printed image onto a sheet of paper, requires no image carrier or any intermediary transfer mechanism at all. Inkjet is unique and heralds a new era of print technology because it places an image onto paper directly with an array of nozzles or spray heads. The implications of this transition for the future of print are significant, as it is a distinct departure from the static image reproduction of all previous methodologies—with the exception of xerography—and brings an infinitely variable image to nearly any surface. The integration of this digital process with big data repositories means that the mass manufacturing of any item can be imprinted with messaging that are relevant to small groups or subgroups of people or even a single individual.

As for the history of typographic design—a subject that is covered in several chapters of this book—it can be established that the style changes over the centuries represent a complex interaction of both cultural and technical influences within the forms of print communications. Clearly, the first blackletter fonts designed by Gutenberg and his contemporaries for book production during the incunabula (approximately 1450-1500) reflected the influence of the handwriting of the scribes and the limitations of matrix production within the new metal mold manufacturing technique. Connected with the artisanry of the individual printing establishment, typography underwent creative changes—roman and italic types and upper and lower case characters being designed in the later decades of Gutenberg’s lifetime—and then, after the global expansion of printing, the slow progression of the press was expressed in the emergence of Garamond in France, the eruption of a multiplicity of typeface styles and font families during the industrial era both expressed the various commercial and mass communication needs for signage, advertising and the column inches of newspapers. The type design variety and volume of printed material exploited the speed and precision of the Linotype machine and pantographic punch-cutting engraver.

With the introduction of photomechanical methods and offset lithography in the twentieth century, typography underwent another transformation that corresponded with the esthetics of modernism. While serif type styles still predominated in text-intensive book and publication design, san serif types— such as Helvetica, Univers and Avant Garde—proliferated after World War II and dominated corporate identity, display type and public information signage wherever the Latin alphabet and the English language were the international standard, which by this point was most of the world.

From this review of graphic communications history, it can be seen that there is a logical evolution of stages in the development of printing press machinery, methods of printing, image transfer processes, phases of type production and the pictorial reproduction techniques. These have all proceeded along this path through individual inventors but also independently of them. That is to say, technological advancement in graphic communications has moved through periods of human history and individual innovators were “found” to make the breakthroughs that were necessary at any given moment along this continuum. The specific identity of the innovators and how they were selected is the result of a complex set of circumstances that located the right person at the right time.

This is also not to say that the determined vision of the inventors or the specific knowledge, skills and talents they possessed did not play a role in this selection process. These subjective factors are extremely important and can, in certain situations, be the final decisive element in the achievement. However, in the end, these individual traits are themselves part of a concatenation of conditions such as geographic location, social and economic environment, professional relationships and the availability of resources that form the foundational background and driving forces of innovation.

Senefelder made a highly significant comment in his autobiographical account when he explained that had he possessed the financial resources to invest in “types, a press and paper,” then lithography “probably would not have been invented so soon.” This was his way of saying that the invention of a purely chemical printing method was historically inevitable and may well have been made by someone else, had it not been for the random circumstance of his inability to purchase the resources required to start a letterpress printing business.

Senefelder understood that it was a matter of time before the discovery of lithography would have happened anyway. After all, his invention coincided with major advancements in chemistry in the late eighteenth century. Known as the “chemical revolution,” the elements of water and air molecules were being defined and atomic theory was being suggested while Senefelder was experimenting with the interaction of various chemicals and printing plate surfaces with the use of an oil-based writing tool.

It is interesting to note that, while popular accounts of Senefelder’s invention of lithography often make mention of the “grease pencil” or a “greasy crayon” he used to write the laundry list upon the limestone, there is hardly a reference to the nature of this instrument or the substances out of which it was made. Readers of the stories of the accidental invention of lithography by Senefelder will not find an explanation of the significance his possession of a crayon at the same time that he had a slab of limestone, even though he mentioned his use of this writing tool throughout his biographical account.

Senefelder described the various compositions of the crayon that he experimented with for the purpose of applying it “on the stone plate in dry form like Spanish or Parisian chalk.” He gave eight different combinations of wax, soap, lampblack, spermaceti (whale oil), shellac and tallow from which he created the prepress writing instrument. He wrote that, “Wax, mennig, and lampblack are heated and constantly stirred till the mennig dissolves in froth and changes from red to brown. Then the lampblack is rubbed in thoroughly, the whole warmed again properly and shaped into sticks.” This is one of the earliest descriptions of crayon use for artistic purposes and, to some extent, it can be said that Senefelder is both the inventor of lithography and the crayon.

In a similar manner, while there are repeated references to the misfeed jam of Rubel’s lithographic press that had a “rubber blanket” on its impression cylinder, little time has been devoted to a study of how it came to be that his press contained such a blanket system. The rubber on Rubel’s press was most certainly of the natural and vulcanized type that had been developed and perfected by Charles Goodyear (US) and Thomas Hancock (UK) by the middle of the previous century. While products such as printing cylinder blankets were derived from rubber trees grown in tropical and subtropical regions of South America, western Africa and Southeast Asia, the material had a tendency to swell and blister under the pressure and heat of the printing process. Synthetic rubbers, especially heat resistant neoprene, were invented in the 1930s and solved many of these issues. Without the circumstances that brought rubber blankets to lithographic press machinery, and the subsequent improvement and perfection of these blankets with synthetic materials that took place before and during World War II, the offset method would not have been invented at the turn of the century and the rise of offset lithography would have been delayed.

As If By Chance: Part V

Sketches of Disruptive Continuity in the Age of Print from Johannes Gutenberg to Steve Jobs

G.W.F. Hegel and Charles Darwin

Accident, chance and necessity

From the above review of the prevalence of accidental discovery in technical and scientific progress, it is clear that there are two sides to this phenomenon. An unexpected or inadvertent mistake or result occurs that becomes, through the engagement of an inventor, the basis for an important breakthrough. Awareness of this contradictory reality—the ability to understand that all natural evolution moves simultaneously through deterministic and random elements and, likewise, that the steps in technological advancement proceed along a law governed path that manifests itself by way of unanticipated particulars—is the touchstone for grasping the essential contradiction embedded in the disruptive continuity of human progress.

Dictionary definitions of the term “accident” present the concept as an event that is unforeseen or unplanned. While an accident is often associated with negative outcomes (I was in an auto accident), it is also frequently used to connote good fortune (We met by accident). Although there is a tendency to see these determinations as mutually exclusive—as either purely desirable or undesirable—these opposite meanings of the word express one side of the objective duality of accidents. Whether accidents are associated with negative or positive results, they always appear to be purely unintended. However, it becomes clear upon examination that an accident was preceded by circumstances that caused it to happen and the accident itself is the cause of still further apparent unanticipated results. Thus, every accident is both cause and effect and expresses both something that was entirely expected and unexpected at the same time. This is the real and true contradictory nature of the phenomenon.

The term “chance” is defined in a similar manner, as an unpredictable event without discernible human intention or observable cause. The existence of a chance happening is conventionally understood to arise at random and without a purpose. However, while the outcome of a chance roll of dice may be thought of by the roller as either bringing “good luck” or “bad luck,” a combination of scientifically observable and measurable factors—gravity, air resistance, friction, the force of the throw and the initial position of the dice—interact to produce one of the thirty-six possible landing combinations of the two cubes.

Definitions of the term “necessity” emphasize the concept as a quality or state of being that is required or a consequence that could not have turned out any other way. From this understanding, it would appear that necessity is predetermined with no influence from accidental elements. In this formal way of thinking, accidents or chance events and necessary events are conceived of as fixed opposites that never touch or interact with each other.

Accounts of accidental invention most often present the moment of discovery by way of happenstance in a similarly one-sided manner. The unscientific perspective erases the contradictory content of an event that was both accidental and necessary and takes on one of its two forms: either presenting the accidental occurrence as completely disconnected from necessity or by dismissing the accident and overemphasizing the trajectory of an inevitable outcome as the only possible path of development. In the first instance, the event is seen as itself being purely accidental. This means that the accident is thought to express only inconsequential or irrelevant trends. From this point of view, the discovery or invention at that particular moment in time did not come about because it was necessary at all, but instead took place purely at random. In the second instance, focusing on the importance of the motivations of the inventor or attributing the event to “good luck,” for example, this standpoint dismisses the accidental element entirely and sees only the necessary or predetermined eventuality.

However, there is a more precise and objectively accurate way of understanding the manifestation of accidents in connection with technical progress that accommodates for the contradictory relationship between chance and necessity. Instead of viewing an accident like a lifeless cartoon, it can be understood scientifically as the real means through which advancement takes place. Like a motion picture, there is a concatenation of circumstances that surround and form the lead up to the moment of a chance discovery. These conditions are the foundation upon which it is possible for the innovator to see the potential contained within the unanticipated event. It is precisely here that the accidental and the necessary merge together and become identical; the accidental is necessary and the necessary is accidental. This manner of understanding rejects the notion that an invention is either purely a chance event or purely a predestined outcome and instead embraces the view that these two states exist as one and that this is the way that innovation genuinely takes place. A necessary event has a cause because it is accidental and also has no cause because it is accidental; the necessary manifests itself as chance and this chance also is the expression of necessity.

Among the first thinkers to define the relationship between chance and necessity in both nature and human thought was the German philosopher Georg Wilhelm Friedrich Hegel (1770-1831). In his Science of Logic, Hegel discusses at length the process by which necessity is manifested in phases through the possible, the accidental and the actual:

Frequently, Nature, to take it first, has been chiefly admired for the richness and variety of its structures. … the chequered scene presented by the several varieties of animals and plants, conditioned as it is by outward circumstances—the complex changes in configuration and grouping of clouds, and the like—ought not to be ranked higher than the equally casual fancies of the mind which surrenders itself to its own caprices. The wonderment with which such phenomena are welcomed is a most abstract frame of mind, from which one should advance to a closer insight into the inner harmony and uniformity of nature. …

In respect of Mind and its works, just as in the case of Nature, we must guard against being so far misled by a well-meant endeavor after rational knowledge, as to try to exhibit the necessity of phenomena which are marked by a decided contingency, or, as the phrase is, to construe them a priori. Thus in language (although it be, as it were, the body of thought) Chance still unquestionably plays a decided part; and the same is true of the creations of law, of art, etc. …

Necessity is often said to be blind. If that means that in the process of necessity the End or final cause is not explicitly and overtly present, the statement is correct. The process of necessity begins with the existence of scattered circumstances which appear to have no interconnection and no concern one with another. These circumstances are an immediate actuality which collapses, and out of this negation a new actuality proceeds. …

Necessity is blind only so long as it is not understood.

Similar to that of Newton, Hegel saw all motion and development in nature as being driven by an almighty spirit. However, Hegel viewed the human mind as separate from, superior to and the source of the natural world. He believed that the interaction of chance and necessity in the universe were part of the process through which the human mind was realizing itself as the almighty spirit. While Hegel inverted the genuine relationship between what he called “Mind” and “Nature,” he did show how seemingly opposite determinations such as chance and necessity were united as one and dependent upon each other in the unfolding process of all development.

The biological evolutionist Charles Darwin (1809-1882) was among the first scientists to work with similar concepts in a specific study of nature. Darwin showed that the process of natural selection—which governs the evolution of all biological life and is the continuum of descendance from one creature to the next over the course of billions of years—takes place through the complex interaction of chance and necessity. Francisco J. Ayala, the noted evolutionary biologist and professor at the University of California, Irvine, explained that Darwin was able to:

discern that there is a natural process (namely, natural selection) that is not random but rather is oriented and able to generate order or “create.” The traits that organisms acquire in their evolutionary histories are not fortuitous but determined by their functional utility to the organisms.

Chance is, nevertheless, an integral part of the evolutionary process. The mutations that yield the hereditary variations available to natural selection arise at random, independently of whether they are beneficial or harmful to their carriers. But this random process (as well as others that come to play in the great theatre of life) is counteracted by natural selection, which preserves what is useful and eliminates the harmful. …

The theory of evolution manifests chance and necessity jointly intricated in the stuff of life; randomness and determinism interlocked in a natural process that has spurted the most complex, diverse, and beautiful entities in the universe: the organisms that populate the earth, including humans who think and love, endowed with free will and creative powers, and able to analyze the process of evolution itself that brought them into existence.

As Ayala makes clear, not every random mutation or evolutionary trait contributes to the viability of an organism. Some prove to be harmful. Nonetheless, these seemingly negative random events are themselves also driven by the variety, complexity and interconnectedness of the material circumstances contributing to biological evolution. Here, it is evident that what proves to be unnecessary in nature is also at the same time the product of necessity.

There were still other thinkers and men of action in the nineteenth and twentieth centuries who, basing themselves upon the work of Hegel and Darwin, arrived at a more complete and scientifically accurate understanding of the relationship between chance and necessity as it applies to all of nature, including human thought. From their standpoint, a particular technical breakthrough becomes a necessity in the course of socio-economic development and the specific individual who emerges at the moment when the discovery is achieved is accidental. If this individual had not stepped forward, the necessary advancement would, in the long run, have been brought about by someone else.

These laws of motion and development apply to scientific and technical advancement incorporating the additional variable, as Hegel states, of the “equally casual fancies of the mind.” This means that, regardless of what individual innovators may think about their activity or understand about the significance of the discoveries they are making, there is a logic through which their advancements proceed. As with natural evolutionary processes, the movement of technical progress does follow a pattern that can be examined, traced and understood. Like the development from simple to complex life forms and from unconscious to conscious beings—after passing through a vast number of seemingly accidental physical traits and characteristics—socio-economic technical progress has gone from primitive stone tools over generations to the most sophisticated and complex systems that enable the exploration of the surface of Mars and the examination of the outer reaches of the solar system and beyond. While each of the breakthroughs along this path have come about in apparent randomness—including both the individual person or people responsible for them as well as the manner in which the innovations were secured—the advancements have proceeded along a discernible path that tracks with the stages of socio-economic history and the scientific ideas that emerged as byproducts and drivers of those stages.