Rudolf Hell (1901 – 2002): Electronic engraving, typesetting and color scanning

Rudolf Hell: December 19, 1901 – March 11, 2002
Rudolf Hell: Dec 19, 1901 – Mar 11, 2002

During the twentieth century, printing technology made a major transition from mechanical and photomechanical to analog electronic and digital systems. The process took decades and by the 1990s all the technology of graphic arts production was impacted: design, text and image acquisition, typesetting, prepress, printing, binding and finishing. The result of this innovation was a dramatic improvement in the speed, quality, variety and complexity of printed material.

It is remarkable how the pace of electronic advancement—beginning with Marconi’s December 1901 wireless trans-Atlantic radio broadcast—accelerated throughout the century and influenced every industry and occupation. There were many important theoreticians, scientists and engineers that participated in this progression. A few of the most familiar names from the early 1900s are Planck (quantum theory,) Fleming (diode) and Einstein (relativity).

Rudolf Hell, whose life spanned the entire twentieth century, was an outstanding representative of the generation of engineers who participated in the electronics revolution. Particularly after World War II, Hell was responsible for many critical inventions related to the image reproduction aspects of printing. The truth is that Rudolf Hell is such an important figure and his inventions are so numerous—he is credited with more than 130 patents—that it is only possible to focus here on the most significant of his achievements.

Early years

Rudolf Hell was born on December 19, 1901 in Eggmühl, Germany, about 70 miles northeast of Munich. Rudolf’s father Karl Hell was the train stationmaster for the Royal Bavarian Railway at Eggmühl. The family lived in the romantic style station building and it was here that Rudolf had early exposure to the telegraph.

Young Rudolf Hell
The young Rudolf Hell

Rudolf’s mother was the daughter of a brewery owner and he would later describe her as “vivacious.” It seems that Rudolf inherited his entrepreneurialism from his mother since his father was very much “a proper official” and “quite relaxed and Bavarian in character.” When Rudolf was six years old, his father relocated the family to the town of Eger—now a border town in the Czech Republic—to become the stationmaster of an Austro-Hungarian freight station, an important transfer point to the Saxon and Bohemian railway lines. Rudolf attended school for twelve years in Eger.

While in high school at the Rudolphinum Oberrealschule, Hell earned high marks in math and science. He would later explain, “I was always the best in physics, and in mathematics too. I was mediocre in languages, and poor in the subjects that required me to study a lot.” Just before age eighteen, Rudolf enrolled in the Technical University at Munich (THM) to study electrical engineering.

In 1923, he received a masters degree from THM in electrical engineering at the age of 22. He then became Assistant to Professor Max Dieckmann, a specialist in wireless telegraphy at the university. While continuing his studies, Hell worked with Dieckmann on innovations in radio direction finding and television technology.

Germany is home to the invention of the CRT (cathode ray tube) and the oscilloscope by Karl Ferdinand Braun in 1897. This device is the foundation of the first functioning television systems that were invented more or less simultaneously by Takayanagi (Japan), Farnsworth (US) and Zworykin (USSR and US) in the mid-1920s. For many people, the idea of transmitting moving pictures through a wireless medium was a fantasy. Such was the case with Dieckmann’s superiors at THM who forced the professor to rename his course in “wireless television” to something less provocative.

Professor Max Dieckmann
Professor Max Dieckmann

This did not stop Rudolf Hell. In 1925, he filed a patent along with Dieckmann for a photoelectric scanning tube that was basically a primitive television camera. The concept behind this device—the “image dissector tube”—was that images or scenes could be broken up into small picture elements and transmitted to a receiver for viewing. In that same year, Hell and Dieckmann presented a complete radio-based television system at the Transport Exposition in Munich that included a reception station.

Rudolf Hell’s “image dissection,” transmission and reassembly of picture elements (pixels) is at the heart of his remarkable career. To understand the significance of the accomplishment, it is useful to put it into a modern day perspective. In 1925, Hell’s “image dissector tube” was understood by a handful of engineers and physicists; today, the concept and its practical application are familiar to billions of people all over the world in the form of “megapixel” cameras in their mobile phones.

In 1927, Hell received a Ph.D. for his dissertation on “direct-indicating radio direction finder for aviation.” Far ahead of its time, this system enabled pilots to navigate their flights in poor visibility conditions by homing in on a radio beacon. While initially ridiculed by “experts” because “no one flies in the fog anyway and when the weather is clear you don’t need it,” Hell’s invention became the technical basis of all automatic guidance systems and aircraft autopilot technologies. Rudolf Hell received the present-day equivalent of $750,000 from firms in Germany and the US for the license to use his invention in their aviation equipment.

Hell-Schreiber (precursor to the fax)

The young Rudolf had always said he did not want to remain in academia as an “ivory tower scientist.” He ended his time as Assistant to Max Dieckmann, took the money he had earned and founded his own business called Dr.-Ing. Rudolph Hell Company in May 1929 in Neubabelsberg near Berlin. It was here that Hell began work on a project that would bring him significant worldwide recognition.

1933 Siemens Model Hell-Schreiber and a diagram from Hell’s 1929 patent
1933 Siemens Model Hell-Schreiber and a diagram from Hell’s 1929 patent

On his 1929 patent application, Hell called his new invention a “device for electrically transmitting written characters” and it was later renamed the Hell-Schreiber. The device—in which originals were broken into dots and electronically transmitted, received and reassembled—later became the basis of the fax machine. Rudolf sold the patent for his invention to Siemens for the equivalent of $500,000 and he used the money to invest in his business.

At 28-years-old and married, Hell hired about a dozen employees to work in his company machine shop, design office, laboratory and business office located in a house that he bought in Berlin-Dahlem. In 1931, Hell expanded the production operations of his company to accommodate the growth and influence of the Hell-Schreiber. By 1934 the device was being used by news agencies across the globe including the major German agencies, Reuters and TASS.

When World War II started, news organizations and governments alike used the Hell-Schreiber because it was not susceptible to transmission disturbances that were frequent during wartime. By the end of the war, Hell had sold more than 50,000 units and expanded the offerings of his company to include radio position-finding equipment, radio compasses and encryption devices.

As a businessman who refused to leave Germany during the war, Rudolf Hell chose to maintain his company and its two factories and 1,000 employees throughout the conflict. In the end, the bombing of Berlin between 1940 and 1945 resulted in the partial destruction of the Hell manufacturing facilities and the business was lost.

Post-war printing technologies

Rudolf Hell declined an offer to relocate his enterprise in Britain after the war and instead elected rebuild in the city of Kiel in the north of Germany. Beginning in 1947, Hell started on a path that would lead to important contributions to electronic graphic arts technology.

The reestablishment of The Dr.-Ing. Rudolf Hell Company in Kiel was difficult since resources, materials and tools were in limited supply. Hell’s first post-war contract was with Siemens and he worked on several projects including a fax machine with a spinning drum and a flatbed scanner/printer. These projects were way ahead of their time—Japanese companies such as Canon successful developed and marketed these technologies 20 years later—and Siemens decided abandoned them.

Rudolf Hell’s previous discoveries and accomplishments in image dissection led him in the 1950s to explore electronic systems for the graphic arts that would replace the previous generation of mechanical and photomechanical methods. The following are the most important of Hell’s inventions in this field:

  • The original design of the KlischographKlischograph (1951): Hell first tested this device that scanned originals and converted them electronically into an engraved printing block. The Klischograph, which was released commercially to the newspaper industry in 1954, dramatically reduced the production time required to make halftone plates by combining three stages of production—film processing, screening and etching—into one operation.
  • DigiSet Model T50 and the type character conceptDigiset (1956): In the early 1950s, Hell developed a technology called Digiset. Different from the technology of other phototypesetting equipment of the era—where complete characters are projected onto photographic material from a negative—the Digiset built each characters from digital elements and projected them onto a CRT and then this image was projected onto photosensitive material. With this system, Rudolf Hell invented the first “bitmap” fonts that would become standard technology in desktop publishing three decades later. The system was launched commercially in 1965.
  • The original design of the flatbed ColorgraphColorgraph (1956): By the late 1950s technology firms were locked in an international race to invent an electronic scanning system that could produce process color separations. Rudolf Hell was well positioned to compete. He put significant resources into the development of a flatbed scanning system that could convert an original photographic transparency or print into fully color corrected separations all in one step. Hell launched the Colorgraph system commercially in 1958.
  • The original design of the Helio-KlischographHelio-Klischograph (1961): In October 1959, Hell was approached by a representative of a major German publishing company and asked to devise an electronic system for automated engraving of gravure cylinders. By 1960, Hell had developed a prototype system on a lathe that employed the Klischograph engraving head. Hell’s solution—that enabled mass production of gravure cylinders for illustration, decorative and packaging printing—was debuted at DRUPA in 1962. The Helio-Klischograph system replaced approximately ten separate manual steps in gravure cylinder preparation and is still in use today.
  • The original design of the ChromagraphChromagraph (1963): Throughout the 1960s, Hell perfected the successful scanning and cylinder technologies of the Klischograph and Colorgraph. Striving for the most advanced drum scanning technology of the era, Hell was in a rivalry with John Crosfield of London for the first system to market. By 1967, Rudolf Hell had filed a patent application for his daylight drum scanning technology and the Chromograph DC300 system was brought to market in 1970. Hell drum scanning technology became the standard for high quality color reproduction in the printing industry for the next three decades and some of these systems remain in use to this day.

These inventions taken as a whole represent a stage in the transition of print technology from the mechanical to the digital age. Later referred to as “proprietary” systems, the self-contained computerized solutions of Rudolf Hell—and others like Crosfield, Scitex and Linotype—in the 1950s, 60s and 70s were the precursors to the desktop publishing revolution of the mid-1980s.

Rudolf Hell, who is sometimes called the Thomas Edison of the graphic arts industry, continued to develop these early electronic technologies —along with others like the electronic page composition system called ChromaCom—right up to the 50th anniversary of his company in 1979.

Rudolph Hell retired from the management of his company but remained active as chairman of the board in 1972. In 1981, he sold the business to Siemens and became honorary chairman of the supervisory board. He officially retired in 1989 and the firm was sold again to Linotype creating the Linotype-Hell Company. The assets of Linotype-Hell were acquired by Heidelberg in 1996 and the technologies pioneered by Rudolf Hell were incorporated into the Heidelberg prepress and press systems.

Hell was the recipient of numerous accolades and honors during his lifetime including the Gutenberg Award (1977), Werner-von-Siemens Ring in recognition of achievements in the natural sciences and technology (1978) and Honorary Citizen of Kiel (1979) and a Kiel city street was named after him (2001).  Rudolf Hell died in Kiel on March 11, 2002 at 100 years old.

What our doctors are telling us about the health of the printing industry

Two well-known Ph.D. economists recently published important reports on the condition of printing markets and printing businesses. Naturally, we should ask the question: what do our doctors have to say about the health of our industry?

Dr. Joe Webb, WhatTheyThink.com
Dr. Joe Webb, WhatTheyThink.com

Dr. Joe Webb, with a Ph.D. from the NYU Center for Graphic Communications Management, is director of WhatTheyThink.com’s Economic Research Center. Dr. Webb published a blog on February 4 on current quantitative indicators entitled, “2014 US Commercial Printing Rebounds from Poor First Half with Positive Third and Fourth Quarters.”

After a slow start in 2014, commercial printing shipments finished nearly even with 2013 and with most of the turnaround coming in December. “It was the first positive December since 2010. At that time, however, current shipments were more that $7 billion; December 2014 shipments were nearly $6.52 billion,” Webb wrote.

US Commercial Printing Shipments

He deduced that the strong December shipments were most likely the result of print that was generated by:

  1. The contentious mid-term local and regional election cycle
  2. A surge in local retail and holiday shopping promotions

However, Dr. Doom—as Joe Webb is sometimes called—had a warning against any false optimism that the December figures were part of a long-term growth trend. He wrote, “It is unlikely that this is a bottoming-out trend of industry shipments patterns, but a marked slowdown in the decline of real shipments. It is likely it is a sideways pause before another shift in media implementation.”

Media implementation refers to corporate marketing strategies that allocate budgets for the different communications channels, i.e. print, TV, radio, mobile, social, etc. There are contending opinions developing at the corporate marketing level regarding the effectiveness of digital approaches (computer, tablet and smartphone) versus tradition print such (direct mail, insert media, etc.).

Finally, Webb gave a warning, “Again, we remind readers that aggregate industry shipment data trends are not the certain destinies of all print businesses. Processes and product offerings are changing as market demands require. Getting ahead of those changes is essential.

“A slowdown in industry contraction, and even short-term increases, should be viewed as breathing room for thoughtful business re-configuration for the future.”

Dr. Ronnie H. Davis, Printing Industries of America
Dr. Ronnie H. Davis, Printing Industries of America

Dr. Ronnie H. Davis, Senior Vice President and Chief Economist at the Printing Industries of America Economic and Market Research Department published the second report called, “Industry Briefing: Competing in Print’s Dynamic Marketspace in 2015.” Dr. Davis’s report, although it also contains economic data, is a qualitative analysis of the major trends of the printing industry; it examines the overall economic environment, print sales volumes and profitability of the past decade. The report assesses the relative strengths and weaknesses of different forms of print media, different approaches to business strategy by printing companies and provides a forecast for each through the year 2021.

Recovery GapAfter explaining that the overall economy has still to “get out of second gear” following the recession of 2008-2009, Davis says that we should expect only “modest improvement” in the coming period. One of the impacts of the Great Recession is that the recovery is lagging behind previous recessionary cycles by about 4.8% or an average of about 1.2% growth per year. This “recovery gap” means that, at best, we will experience a leveling off or growth plateau that will remain between 2% and 3% into the near future.

GDP vs Nominal Print

In spite of this less than optimistic view of the economy as a whole, Dr. Davis makes an extremely important point about the relationship of print to GDP. For several years, industry analysts have been pointing to a divergence of printing industry annual growth numbers from the performance of the overall economy. But, according to the PIA report, “print still correlates with the economy.” This means that the impact of the Internet and digital alternatives may not have forced a detachment of print from general economic activity as had been previously thought. It may be the case that the responsiveness of print to GDP has lagged, but its ups and downs still correlate nonetheless.

As he has done in the past, Dr. Davis categorizes the functions of print into three groups:

  1. Inform and Communicate: Publications, Newspapers, Books, Legal Printing
  2. Product Logistics: Labels, Packaging Printing
  3. Market and Promote: Direct Mail, Signage

Print by Function

By far, the biggest drain on the printing industry is the first category; Inform and Communicate. The decline in magazine, newspaper and book printing—forms that are most susceptible to digital media alternatives and face dramatic declines in their revenue models—are pulling the rest of the industry down. According to Dr. Davis, this category—with a volume equal to one and a half times that of the other two categories combined—experienced a decline of 2% in 2014 and will see a drop of another 2.5% in 2015.

Meanwhile, Product Logistics—which represents somewhere around one tenth of the total volume of print—experienced an increase of 2.5% in 2014 and is expected to grow another 3% in 2015. According to Dr. Davis, the Market and Promote category is basically flat with a growth of 2% in 2014 and an expected growth of 1% in 2015.

The business trajectory of companies in the industry is another subject that PIA and Dr. Davis have been following for some years. Davis defines the product and service spectrum within the printing industry marketspace in the following four groups:

  1. Printed Products
  2. Ancillary and Adjacent Marketspace
  3. Communications Solutions
  4. Outsourced Print Management Services

As any given company moves from the top to the bottom of this list, they are migrating further and further away from the attributes of a “commercial printer” and into a more strategic partnership with their clients. Products and services that extend beyond and eliminate the competitive job-by-job bidding process make it possible for firms to develop relationships that add strategic value rather than low cost printing.

Additionally, Dr. Davis’s report contains information from a study of management approaches by printing industry companies that shows those that practice strategic planning have higher profit rates than those that do not.

PIA Long Term Print Forecast by Function

Finally, the PIA report considers a view of the industry six years out from now. Dr. Davis writes, “We project aggregate U.S. printing shipments to decline from $158.5 billion in 2015 to $143.6 billion in 2021—a reduction of around $15 billion or 9.4 percent. Although this is a fairly substantial decline, it is gradual (about 1.5 percent per year) and even at the end of the forecast period, print’s economic footprint remains large—over $143 billion, making it still one of the largest U.S. manufacturing industries. Additionally, two out of three print functions are expected to grow (print logistics and print marketing/promotion). Only print’s communication/inform function is projected to decline.”

It is clear from the reports published by both of our doctors that the health of the printing industry is improving, if only marginally. While much depends on the overall performance of the economy, print still remains a major manufacturing industry in the US with $155 billion in annual shipments, 45,000 establishments and nearly 1 million employees. As the industry continues to consolidate and shrink, business leaders must respond to the changes being made in customer markets, i.e. shifts in media implementation and segments that are most susceptible to digital alternatives.

Steve Jobs (1955 – 2011): Fonts and desktop publishing

Steven P. Jobs’ role in creating the first personal computer (along with his neighborhood friend Steve Wozniak), the founding of Apple Computer and his subsequent firing and return to the company have become part of tech industry lore. His later contributions to mobile, wireless and touch computing—embodied in the Apple iPod, iPhone and iPad—were no less transformative.

Steven P.  Jobs in 1984
Steven P. Jobs in 1984

Although Steve Jobs had extensive knowledge of computer hardware, operating systems and applications—he even worked for a short time in the early 1970s as a technician for Atari—his greatest skills were as technology visionary, marketer and salesman. Without the entrepreneurial drive, leadership charisma and design esthetic of Steve Jobs, Apple would never have emerged as the world’s largest publicly traded corporation; nor would it have the most loyal customers in the history of the consumer products industries.

Owing a great deal to the location and times of his upbringing, Steve Jobs expressed a broad cultural viewpoint and considered every project and product as an aspect of a larger creative purpose. Having developed an enthusiasm for the Bauhaus movement’s form and function philosophy, he identified design simplicity with products that were both beautiful and easy to use.

In his 2012 biography, Walter Isaacson quotes Steve Jobs from the early 1980s, “So that’s our approach. Very simple, and we’re really shooting for Museum of Modern Art quality. The way we’re running the company, the product design, the advertising, it all comes down to this: Let’s make it simple. Really simple.” Jobs rejected the boxy, bulky and dark industrial style of the earlier generation of computer design in favor of elegance and what he later called “taste.”

It was out of this unique blending of art with science and business that Steve Jobs made two significant contributions to typography and printing technology: the creation of computer fonts and the launching of desktop publishing. As with every innovation associated with his name, Jobs relied on the skills of others to realize his vision and then packaged and presented the accomplishments with great fanfare to investors and consumers alike.

Computer Fonts

Jobs’ esthetic sensibility had been formed a decade earlier while he was briefly a student at Reed College in Portland, Oregon in 1972. After dropping out of school, he enrolled in a calligraphy course at Reed taught by Father Robert Palladino. The course had a lasting impact on him.

As Jobs explained in a commencement address he delivered to Stanford University in 2005: “Reed College at that time offered perhaps the best calligraphy instruction in the country. … I learned about serif and san serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can’t capture, and I found it fascinating.”

“None of this had even a hope of any practical application in my life. But ten years later, when we were designing the first Macintosh computer, it all came back to me. And we designed it all into the Mac. It was the first computer with beautiful typography.”

While working with the Macintosh design team, Jobs was involved in every detail of its size, shape and color as well as every icon, window and box of the graphical user interface. This involvement included the design of a group of fonts which he insisted be named for the great cities of the world: Cairo, Chicago, Geneva, London, Los Angeles, Monaco (monospaced system font), New York, San Francisco, Toronto and Venice.

Apple Macintosh font and desktop icon designer Susan Kare, developer Andy Hertzfeld and engineer Bill Atkinson
Apple Macintosh font and desktop icon designer Susan Kare, developer Andy Hertzfeld and engineer Bill Atkinson

Prior to the work of Macintosh designer Susan Kare, developer Andy Hertzfeld and engineer Bill Atkinson on proportional fonts, computers were mostly limited to monospaced typefaces much like a typewriter with al alphanumeric characters and keystrokes the exact same width. Jobs could see that the bitmapped display of the Macintosh desktop was capable of rendering typefaces with a sophistication equal to that of letterpress hot metal type and cold phototypesetting.

Others at Apple Computer, due to their limited perspective on the utility of the personal computer, could not relate to Steve Jobs’ insistence on the font library; they considered it a distracting personal obsession. In his biography of Jobs, Walter Isaacson quotes Apple investor and partner Mark Markkula: “I kept saying, ‘Fonts?!? Don’t we have more important things to do?’ ”

The original Macintosh font library
The original Macintosh font library

When Steve Jobs launched the Macintosh on January 24, 1984 at the Flint Center in Cupertino, the font library was a critical part of the presentation of “the computer for the rest of us.” It was the first desktop system to offer not only the 9 city-named fonts listed above but also style choices—Plain, Bold, Italic, Bold Italic, Underline, Outline, Shadowed—for each.

While initially appearing somewhat primitive, bitmapped and lacking the finesse of professional typography, Jobs’ on-screen fonts were the beginning of a revolution in type technology. Firstly, fonts became something that everyone with a computer could use, not just professional graphic designers and printing specialists.

Secondly, the Macintosh font library encouraged professionals to push the limits of computer-generated typography and eventually transformed the field of typesetting altogether. Soon desktop fonts surpassed the quality and versatility of all previous type technologies and offered WYSIWYG (What You See Is What You Get) output; i.e. the image displayed on the computer screen is precisely what is printed onto a sheet of paper or other final output media.

Desktop Publishing

Steve Jobs understood the promise of WYSIWYG long before the phrase was widely used in the printing and publishing industries. Nearly one year to the day after unveiling the Macintosh, Jobs was back on stage in Cupertino at the annual Apple stockholders meeting on January 23, 1985 to launch the Apple LaserWriter and demonstrate the first ever desktop publishing system.

Desktop publishing signifies an integrated publishing system whereby pages containing both text and graphics are designed in layout software on a desktop computer and printed in individual or multiple copies on a desktop printer. Building on the accomplishments of the Macintosh, Steve Jobs worked throughout 1984 with partner companies and publishing industry experts to integrate the Apple Macintosh computer with other basic elements of desktop publishing: the Apple LaserWriter, Adobe PostScript and Aldus PageMaker.

The Apple LaserWriter, Apple project manager Bruce Blumberg and laser printer invertor Gary Starkweather
The Apple LaserWriter, Apple project manager Bruce Blumberg and laser printer invertor Gary Starkweather 

Apple LaserWriter: Gary Starkweather invented the core toner imaging technology of the laser printer at Xerox PARC in the early 1970s. Although Xerox never brought a desktop laser printer to market, HP and Canon developed systems independently of each other in the 1970s. The HP LaserJet, based on the Canon LBP-CX printing engine, was the first desktop laser printer and was released in 1984. The Apple LaserWriter, developed by a team led by project manager Bruce Blumberg, had two important differences with the HP device: it was networked (with AppleTalk) and could be shared and contained breakthrough PostScript software that enabled true WYSIWYG capability. The Apple LaserWriter was available for purchase in March 1985 and sold for $6,995.

PostScript Language Reference Manual. Steve Jobs talking with Chuck Geschke (left) and John Warnock of Adobe in January 1985.
PostScript Language Reference Manual. Steve Jobs talking with Chuck Geschke (left) and John Warnock of Adobe in January 1985.

Adobe Postscript: The software at the heart of the Apple LaserWriter was Adobe’s PostScript page description language. John Warnock and Chuck Geschke, who also came from Xerox PARC, founded Adobe Systems in 1982 with PostScript as their flagship product. Warnock and Geschke developed a state-of-the-art device independent print programming language that: 1.) captured all the elements—text, graphics, geometry, etc. —on the page of the desktop layout software during the “Print” function; 2.) interpreted the layout data as vector-based objects within the memory of the printer and; 3.) converted the PostScript objects into raster print data such that the page could to rendered onto a sheet of paper at a resolution of 300 dots per inch. The Adobe founders also signed a licensing agreement with Linotype that made 13 professional typefaces (four styles for each of the Helvetica, Times Roman and Courier families and a Symbol font) “resident” within the PostScript raster image processor (RIP) in the Apple LaserWriter.

Paul Brainerd and an early version of Aldus PageMaker on the Macintosh
Paul Brainerd and an early version of Aldus PageMaker on the Macintosh 

Aldus PageMaker: Paul Brainerd—the man who coined the phrase “desktop publishing”—founded Aldus Corporation in February 1984 in Seattle, WA. With a background in computerized newspaper publishing systems, Brainerd and a group of developers began working on layout software initially for newspapers. After getting some early peeks at the Apple Macintosh, Adobe PostScript and Apple LaserWriter, the Aldus team developed PageMaker as the first application capable of placing columns of text and images onto a virtual page and used a floating tool palette. The first commercially available version of PageMaker was released in July 1985 and sold for $495.

John W. Seybold
John W. Seybold

An important advisor to Steve Jobs throughout the process was John Seybold, a pioneer in computerized publishing systems and industry consultant. According to Paul Brainerd, “There were a couple of people that really were the glue that made all of this come together, and the most important was Jonathan Seybold. He was consulting to both Adobe and Apple. He and I knew each other for a long time going back … he told me some time during ’84, probably in the first quarter, that there was some confidential information that I needed to know. He got clearance from his clients to be able to share it with me.”

In an account published by Adobe in 2004, Jonathan Seybold reviewed the significance of the events that unfolded during the summer of 1984, “Steve wanted to see me urgently. He said they had a deal with Adobe, they were signing a deal with Linotype, they had real fonts. I went to Cupertino and walked into this tiny room, and there stood Jobs and Warnock with a Mac and a LaserWriter. He showed me what they were up to. I turned to Steve and said, ‘You’ve just turned publishing on its head. This is the watershed event.’ ”

Although they are less celebrated, Steve Jobs’ introduction of the Apple Macintosh font library and his pivotal role in launching the desktop publishing revolution in 1984-85 were watershed developments because they made designing and publishing accessible to anyone with a desktop computer and printer. The lasting impact of Jobs’ breakthrough continues to be felt today in the explosion of online and social media publishing by billions of people across the globe. Jobs’ death from cancer at age 56 on October 5, 2011 prematurely ended the life of one of the most important and unique figures of our times.