Linn Boyd Benton: 1844 – 1932

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Linn Boyd Benton

Linn Boyd Benton is not a widely known figure in the history of printing. This is an odd fact given that he is responsible for one of the most important technical achievements of the late nineteenth century: the invention of the pantographic engraver of type punches. Without Benton’s contribution, the completion of the industrialization of the printing process—and the success of Mergenthaler’s Linotype casting machine—would not have been possible.

Linn Boyd Benton was born on May 13, 1844 in Little Falls, New York, a town about 75 miles east of Syracuse. His father, Charles Swan Benton, was a lawyer and the founder-editor of the Mohawk Courier & Little Falls Gazette. In 1840, the elder Benton was elected as US Representative of the 17th District of New York State.

It has been said that Linn Boyd was forced to rely upon himself at an early age because his mother, Emeline Fuller of Little Falls, died when he was just three years old. That his father moved the family frequently also contributed to Linn Boyd’s character development.

After Charles remarried, he relocated the family to Milwaukee, Wisconsin where he became part owner and editor of the Milwaukee Daily News. At age eleven, Linn Boyd had his first experience with typography in the composing room of his father’s newspaper.

Boyd—as he was called—attended Galesville College, in Galesville, Wisconsin and studied advanced subjects for two years with a private tutor in La Crosse, Wisconsin. He developed his mechanical aptitude while working summer jobs as a tombstone cutter and as a watch repairman for a jeweler in La Crosse.

At 22 years old, Boyd was hired by a friend of his father’s as a bookkeeper for a Milwaukee type foundry. When the company went bankrupt during the financial panic of 1873, Boyd bought the Northwestern Type Foundry along with a partner and ran the manufacturing operations of the business. This was the beginning of Linn Boyd Benton’s long career in typography.

After several name and partnership changes, Boyd remained operations director of Benton, Waldo & Company and, by the early 1880s, the firm was manufacturing and selling metal type in the highly competitive industry. It was during this time that Benton began developing his skills as an inventor and typographic innovator.

Self-spacing type

By the 1880s, the problem of standardized type size measurement had become the scourge of the printing industry. Most printing establishments were forced to maintain relationships with a single type foundry due to the fact that type sizes, widths, base alignment and even metal alloy composition were not common.

With the industrial development of printing machinery long established—the launching of daily newspapers and installation of large steam-powered rotary web presses taking place everywhere—the lack of advanced methods of type specification, manufacture and composition were holding the industry back.

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Cover of Benton’s Self Spacing Type Specimen Book

Since the early 1700s efforts had been mounted in Europe and America to come up with a standard for measuring type. The “pica and point” system finally emerged after a long conflict over proprietary interests. On September 17, 1886 the American System of Interchangeable Type Bodies was formally adopted at a meeting of the United States Type Founder’s Association in Niagara, New York.

Within this environment, Linn Boyd Benton began working on methods that would change the way type was specified and handled. The problem facing compositors was that justifying a line of type required the manual arrangement of individual characters and spacers with a “trial and error” working method. According to Benton and others, this antiquated process unnecessarily lengthened composition time and there had to be a means of automating it.

The measuring system of “12 points to a pica and 6 picas to an inch” that we use today was initially developed as a vertical system of type height. Benton’s innovation was that the width should also be measured such that the typography followed “the point system both ways.” In 1883, Benton received US Patent 290,201 for Self Spacing Type that, according to the promotional literature, could “increase composition speeds by 25%.”

The Benton, Waldo & Company’s Self Spacing Type styles were designed primarily for the newspaper industry where compositor speed was the most important issue. For some typographers, the horizontal distortion of characters and spaces required to make Benton’s system work meant that the visual appearance of the type was unacceptable; they argued it was hard to read.

Nonetheless, Benton’s work on self-spacing type was a breakthrough and the production and marketing of its typefaces brought him straight into a much more historically significant technological advancement for the industry.

Benton’s pantographic punch cutting machine

To grasp the significance of Benton’s invention of the pantographic engraver, it is important to understand the components and process of metal typesetting. Gutenberg’s accomplishment was the invention of the hand-held mold for typecasting. It created the mass production of individual metal characters that could be assembled into lines and pages of type, effectively displacing the handwriting by scribes.

There are two preliminary steps required in the production of the type mold into which the molten metal is poured: the punch and the matrix. The punch is a steel relief form of the letter that is driven by a hammer into a piece of copper that creates the cavity of the matrix. The matrix is then placed into the mold assembly where hot metal is poured forming the finished piece of type that will be inked and printed upon.

Punch, matrix and finished type character
Punch, matrix and finished type character

Prior to Benton, punch cutting was a manual process that required a highly skilled craftsman to design and engrave the characters into a tapered piece of steel that was two to three inches long. Every character of every size had to be punch cut; these were the “masters” of the font from which many matrices could be produced. If a punch was damaged or broken, it would have to be remade by hand and it was likely that there would be slight differences from the one to the other.

Punch cutting was clearly the most difficult job in the production of type. It was not uncommon for a skilled punch cutter to take an entire day to make one punch; each punch required the continuous use of a magnifying glass, significant manual dexterity and an esthetic sensibility.

Benton’s Self Spacing Type required the cutting of more than 3,000 punches and skilled punch cutters were in short supply. In an effort to solve this problem, Linn Boyd Benton employed the pantograph—a mechanical device that uses parallelograms to trace an image on one surface and reproduce that image precisely on another surface—in the type production process.

Although Benton was not the first person to employ the pantographic principle in type making, he was the first to obtain a patent for the machine that would ultimately be used for cutting steel punches. The device went through several iterations and it has been established that the first machine did not cut punches but actually was used to engrave the metal letters themselves. However, Benton’s third pantographic engraver that was granted US Patent 332,990 was designed specifically for punch cutting.

Patent for Benton’s pantographic punch cutting machine
Patent for Benton’s pantographic punch cutting machine

Coincidentally, while Benton was solving problems with self-spacing type manufacturing, Ottmar Mergenthaler was developing a solution for the mechanical composition of type, one complete line at a time. With the investment of powerful newspaper publishing interests behind him, Mergenthaler invented the Linotype machine in 1886 and by 1888 there were hundreds of these machines on order.

Mergenthaler’s Linotype breakthrough begged for a method of mass matrix production on a scale that had never before existed. As explained by Benton’s publicist Henry Lewis Bullen, “Here was a machine; but no adequate means of supplying it with matrices had been devised. The rapid production of matrices required the rapid production of punches. … In 1890 the Linotype company had six or seven punch cutters in its employ and these could do no more than keep up supply of matrices for about two hundred machines. Not in all the world could enough steel punch cutters be found to furnish an adequate supply of matrices, without which the machines were as useless and unsalable as a gun where powder is unprocurable.”

By chance, Benton’s partner R.V. Waldo was on a self-spacing type sales visit at New York Tribune where Mergenthaler’s machine was pioneered. Once the topic of Benton’s pantograph came up between Waldo and Mergenthaler’s representatives it was just a matter of time before the Linotype matrix production dilemma would be solved. On February 13, 1889, the first Benton punch-cutting machine was leased to the Mergenthaler Printing Company.

Thus, the combined accomplishments of Benton and Mergenthaler terminated the era of hand crafted type production and enabled this most important aspect of print technology to completely enter the industrial age.

Later years

Linn Boyd Benton would go on to make many other technical contributions to the printing and typographic industries: combination fractions (1895), a type dressing machine (1901), an automatic type-caster (1907), and a lining device for engraving matrices of shaded letters (1913). Benton also played an important role with Theodore Lowe De Vinne in the design of the Century Roman typeface, an innovation in type design at the beginning of the twentieth century.

In 1892, Benton, Waldo & Company merged with 23 other type houses and formed the American Type Founders Company with headquarters in Elizabeth, NJ. At the time it represented 85% of all type manufactured in the US and would dominate the industry into the 1940s.

Morris Fuller Benton, Linn Boyd’s only son who was born in Milwaukee in 1872, would join the ATF organization at age 24 after graduating from Cornell with an engineering degree. Morris would go on to be a major contributor to the type business and a force of his own in printing history completing 221 typeface designs—including Cheltenham, Hobo, Broadway and Franklin Gothic—during his career.

Linn Boyd Benton retired from ATF on July 1, 1932 and died two weeks later on July 15, 1932. Along with recognition of his many accomplishments, the company’s board of directors described Benton in a statement the following October: “As a Man Mr. Benton endeared himself to us by his modesty, his delightful humor and his probity in all matters, intellectual and material.”

Is your head in The Cloud or in the sand?

The Cloud is everywhere all the time; it knows who you are, where you are and it is casting its shadow upon you right now. Driven by shifts in technology and culture, The Cloud is part of our personal and professional lives whether we like it or not. If you have a Facebook account, your Timeline is in The Cloud; if you have a Flickr account, your photos are in The Cloud; if you have a Netflix account, the movies you watch are stored in The Cloud; if you have a DropBox account, your documents are in The Cloud.

The Cloud or cloud computing has many forms. One can think of it as computing as a utility instead of with a piece of electronic hardware, a device or a program that you own. Cloud computing is associated with shared computer resources such as data storage systems or applications over the Internet.

Popular providers of cloud computing products and services: (clockwise from top left) Apple iCloud, Amazone Cloud Drive, Adobe Creative Cloud, Microsoft SkyDrive, Oracle Cloud Computing and IBM Cloud
Popular providers of cloud computing products and services: (clockwise from top left) Apple iCloud, Amazone Cloud Drive, Adobe Creative Cloud, Microsoft SkyDrive, Oracle Cloud Computing and IBM Cloud

In contrast to the personal computing model—where every system has unique copies of software and data and a large local storage volume—cloud computing distributes and replicates these assets on servers across the globe. Historically speaking, The Cloud is a return—in the age of the Internet, apps and social media—to the time-sharing terminal computing model of the 1950s. It maintains computer processes and data functions centrally and enables users to access them from anywhere and at any time.

The phrase “The Cloud” was originally used in the early 1990s as a metaphor to describe the Internet. Beginning in 2000, the technologies of cloud computing began to expand exponentially and since then have become ubiquitous. Solutions like Apple’s .Mac (2000), MobileMe (2008) and finally iCloud (2011) have enabled public familiarity with cloud computing models. Certainly the ability to access, edit and update your personal digital assets—documents, photos, music, video—from multiple devices is a key feature of The Cloud experience.

The development and proliferation of cloud file sharing (CFS) systems such as DropBox, Google Drive and Microsoft SkyDrive—offering multiple gigabytes of file storage for free—have also driven mass adoption. Some industry analysts report that there are more than 500 million CFS users today.

Beside benefits for the consumer, cloud-based solutions are being offered by enterprise computing providers such as IBM and Oracle with the promise of significant financial savings associated with shared and distributed resources. In fact, The Cloud has become such an important subject today that every supplier of computer systems—as well as online retailers like Amazon—is hoping to cash in on the opportunity by offering cloud solutions to businesses and consumers.

For those of us in the printing and graphic arts industries, a prototypical example of cloud computing is Adobe’s Creative Cloud. Adopters of Adobe CC are becoming accustomed to monthly software subscription fees as opposed to a one-time purchase of a serialized copy as well as shared data storage of their creative graphics content on Adobe’s servers.

Digital Convergence

The concepts of digital convergence were developed and expanded by Ihtiel de Sola Pool, Nicholas Negroponte and John Hagel III
The concepts of digital convergence were developed and expanded by Ithiel de Sola Pool, Nicholas Negroponte and John Hagel III

In a more general sense, The Cloud is part of the process of digital convergence, i.e. the coming together of all media and communications technologies into a unified whole. The concept of technology convergence was pioneered at MIT by the social scientist Ithiel de Sola Pool in 1983. In his breakthrough book Technologies of Freedom, De Sola Pool postulated that digital electronics would cause the modes of communication—telephone, newspapers, radio, and text—to combine into one “grand system.”

Nicholas Negroponte, founder of the MIT Media Lab, substantially developed the theory of digital convergence in the 1980s and 1990s. Long before the emergence of the World Wide Web, Negroponte was foretelling that digital technologies were causing the “Broadcast and Motion Picture Industry,” the “Computer Industry” and the “Print and Publishing Industry” to overlap with each other and become one. As early as 1978, Negroponte was predicting that this process would reach maturity by the year 2000.

At the center of digital convergence—and the growth and expansion of The Cloud—is the acceleration of electronic technology innovation. John Hagel III of The Center for the Edge at Deloitte has identified the following technological and cultural components that are responsible for this accelerated development.

Infrastructure and Users

The cost/performance trends of core digital technologies are closely associated with Moore’s Law, i.e. that the stated number of transistors on an affordable CPU doubles every two years. By extension this law of exponential innovation can also be applied to other digital technologies such as storage devices and Internet bandwidth. In simple terms, what this means is that the quantity of information that can be processed, transmitted and stored per dollar spent is accelerating over time. The development of digital convergence and of cloud computing is entirely dependent upon these electronic technology shifts. The following graphs illustrate this:

The cost of computing power has decreased significantly, from $222 per million transistors in 1992 to $0.06 per million transistors in 2012. The decreasing cost-performance curve enables the computational power at the core of the digital infrastructure.
The cost of computing power has decreased significantly, from $222 per million transistors in 1992 to $0.06 per million transistors in 2012. The decreasing cost-performance curve enables the computational power at the core of the digital infrastructure.
Similarly, the cost of data storage has decreased considerably, from $569 per gigabyte of storage in 1992 to $0.03 per gigabyte in 2012. The decreasing cost-performance of digital storage enables the creation of more and richer digital information.
Similarly, the cost of data storage has decreased considerably, from $569 per gigabyte of storage in 1992 to $0.03 per gigabyte in 2012. The decreasing cost-performance of digital storage enables the creation of more and richer digital information.
The cost of Internet bandwidth has also steadily decreased, from $1,245 per 1000 megabits per second (Mbps) in 1999 to $23 per 1000 Mbps in 2012. The declining cost-performance of bandwidth enables faster collection and transfer of data, facilitating richer connections and interactions.
The cost of Internet bandwidth has also steadily decreased, from $1,245 per 1000 megabits per second (Mbps) in 1999 to $23 per 1000 Mbps in 2012. The declining cost-performance of bandwidth enables faster collection and transfer of data, facilitating richer connections and interactions.

Culture: Installed Base

Tracking closely with the acceleration of computer technology innovation—and also driving it—is the adoption of rate of these technologies by people. Without the social and practical implementation of innovation, digital convergence and The Cloud could not have moved from the laboratory and theoretical possibility into modern reality. Both the number of Internet users and wireless subscriptions are core to the transformations in human activity that are fueling the shift from the era of the personal computer to that of mobile, social media and cloud computing.

Additionally, the use of the Internet continues to increase. From 1990 to 2012, the percent of the US population accessing the Internet at least once a month grew from near 0 percent to 71 percent. Widespread use of the Internet enables more widespread sharing of information and resources.
Additionally, the use of the Internet continues to increase. From 1990 to 2012, the percent of the US population accessing the Internet at least once a month grew from near 0 percent to 71 percent. Widespread use of the Internet enables more widespread sharing of information and resources.
More and more people are connected via mobile devices. From 1985 to 2012, the number of active wireless subscriptions relative to the US population grew from 0 to 100 percent (reflecting the fact that the same household can have multiple wireless subscriptions). Wireless connectivity is further facilitated by smartphones. Smart devices made up 55 percent of total wireless subscriptions in 2012, compared to only 1 percent in 2001.
More and more people are connected via mobile devices. From 1985 to 2012, the number of active wireless subscriptions relative to the US population grew from 0 to 100 percent (reflecting the fact that the same household can have multiple wireless subscriptions). Wireless connectivity is further facilitated by smartphones. Smart devices made up 55 percent of total wireless subscriptions in 2012, compared to only 1 percent in 2001.

Innovation Comparison

The full implications of these changes are hard to comprehend. Some experts point out that previous generations of disruptive technology—electricity, telephone, internal combustion engine, etc.—have, after an initial period of accelerated innovation, been followed by periods of stability and calm. In our time, the cost/performance improvement of digital technologies—and the trajectory of Moore’s Law—shows no sign of slowing down in the foreseeable future.

While it is increasingly difficult to keep up with the demands of this change, we are compelled to do so. The fact is that we have been in The Cloud for some time now means that our conceptions and plans must be reflective of this reality. We cannot attempt to hide from The Cloud in our personal and professional affairs anymore than we could have hidden from the personal computer or the smartphone. The key is to embrace The Cloud and find within it new opportunities for harnessing its power to become more effective and successful in our daily lives and business offerings to customers.

Nicolas Jenson: c. 1420 – 1480

Artist Robert Thom’s depiction of Nicolas Jenson at his engraving bench
Artist Robert Thom’s depiction of Nicolas Jenson at his engraving bench

The term incunabula (Latin for “cradle”) is used to denote the earliest period of printing from its birth in 1450 up to January 1, 1501. The books, pamphlets and broadsides printed with the movable metal type method associated with Gutenberg during these first fifty years are also commonly called incunabulum.

It is estimated that 35,000 editions were printed throughout Europe—over two-thirds from Germany and Italy—during the second half of the fifteenth century. Remarkably, nearly 80% of these volumes still exist today, most of which are held in large public collections such as the Bavarian State Library in Munich, the Vatican Library in Vatican City and the British Library in London.

The Lenox copy of the Gutenberg Bible on display at the New York Public Library. It was the first complete set brought to the US in 1847.
The Lenox copy of the Gutenberg Bible on display at the New York Public Library. It was the first complete set brought to the US in 1847.

The most famous incunabulum, of course, is the 42-line bible printed by Johannes Gutenberg in Mainz, Germany in the 1450s of which there are 48 copies remaining. Since they were printed in two volumes, many of these copies are incomplete. James Lenox brought the first complete set of the Gutenberg Bible to the US in 1847 after he bought it for $2,500; it now sits on display at the New York Public Library. The last sale of a complete Gutenberg Bible took place in 1978 and went for $2.2 million; it is estimated that one would sell for $25-$35 million today.

The British Library maintains an international electronic bibliographic database of extant incunabulum. Called the Incunabula Short Title Catalogue (ISTC), the database was begun in 1980 and currently contains 27,460 records. The ISTC is an extraordinary merger of modern and Renaissance information technology. That anyone can peruse these records—many of which have links to high-resolution images of 500-year old incunabulum—is a testament to both the lasting achievement of print and the significance of its electronic descendent, the World Wide Web.

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Next to Gutenberg himself, Nicolas Jenson is recognized as the most important figure of the incunabula. Despite limited records of his life—his last will and testament, a few book introductions written by others and some document fragments—the legacy of Nicholas Jenson survives through his printed works.

According to Martin Lowry, the printing scholar and author of “Nicholas Jenson and Rise of Venetian Publishing in Renaissance Europe,” the first official biography of Jenson was written in the late 1700s and amounted to “a two-volume potpourri of erudition and fantasy.” While arguing that Nicolas Jenson has become something of a printing cult-figure, Lowry does conclude that Jenson’s “place at the very beginning of the typographic age gives him a special importance.”

It is known that Nicolas Jenson was born in Sommevoire, France, a town about 150 miles southeast of Paris. However, after reviewing Lowry’s research, it is difficult to simply repeat here the many other “facts” that are frequently given of Jenson’s early life: his date of birth, his employment experience and the origin of his metal working skills, the means by which he became familiar with the printing methods of Gutenberg and his route from France to Italy. The things that are repeated in many accounts of Jenson’s life are derived from murky historical anecdotes that are contradicted by other important facts.

An engraving depicting an early Venetian printing shop
An engraving depicting an early Venetian printing shop

Jenson is known to have begun printing in Venice in the late 1460s or early 1470s. Prior to his arrival in Venice, it appears that he spent some time in Vicenza, a mainland town about 30 miles to the west, where he developed his printing skills. Jenson’s arrival in Venice, the first non-German printer in recorded history, coincided with the establishment of several important printing firms in the Italian island city. The most notable of these was the enterprise of John and Wendelin of Speyer who arrived in Venice from Germany in 1468 and were granted a five year monopoly on printing by the city authorities.

Nicolas Jenson’s printer’s mark
Nicolas Jenson’s printer’s mark

The Venetian patrician class of scholar-statesmen considered the arrival of printing a major cultural development. It meant that the works of classical humanist teachings could be reproduced at rates that were inconceivable with the handwritten process of the scribes. The ruling elites encouraged the development of print and by the end of the century there were 150 firms operating in the highly competitive Venetian printing market.

Alongside of print’s cultural impact, there was a considerable business opportunity to be exploited. It was to this side of the incunabula that Jenson devoted most of his efforts. During the ten years that he was a printer in Venice, more than anyone else, Jenson brought investment into the printing industry. His businesses were very successful and he made a considerable fortune before his death in 1480.

However, the most important—and universally recognized—contribution of Nicolas Jenson to the development of printing was his design of an early roman typeface. Prior to Jenson, the style of print typography followed the blackletter example set by Gutenberg, i.e. heavy gothic forms that emulated the dominant pen and ink script of the monks of fifteenth century Germany.

The first page of Eusebius’ "Preparation for the Gospel" printed by Nicolas Jenson in 1470. It is thought to be the first appearance of a roman typeface.
The first page of Eusebius’ Preparation for the Gospel printed by Nicolas Jenson in 1470. It is thought to be the first appearance of a roman typeface.

Such were Nicolas Jenson’s metal working skills that he cut a groundbreaking roman type in 1470. Roman type is distinct from blackletter in that it emulates the square capital letters used in ancient Rome combined with the Carolingian minuscule (lowercase) used during the Holy Roman Empire. The first book to appear with Jenson’s new design was an edition of Eusebius’ Preparation for the Gospel originally written in 313 A.D.

The word roman, without a capital R, has come to denote Italian typefaces used during the Renaissance as well as later fonts derived from them such as Times Roman, for example. Although Jenson’s design was quite different in appearance from Gutenberg’s blackletter, it was also modeled on the scribal manuscript style that was popular in fifteenth century Italy.

A comparison of blackletter script (upper left) with Gutenberg’s blackletter type (lower left) and roman/Carolingian script (upper right) with Jenson’s roman type (lower right)
A comparison of blackletter script (upper left) with Gutenberg’s blackletter type (lower left) and roman/Carolingian script (upper right) with Jenson’s roman type (lower right)

It is a remarkable phenomenon of printing history that the essential forms of Jenson’s roman typeface designed more than 500 years ago are those that we continue to use most often and recognize today as the best and most readable typography. Of course, the characters in the alphabet of the Latin languages are those associated with Jenson’s contribution. But it should also be noted that Jenson designed and cut a Greek alphabet of a similar style.

Throughout the subsequent history of printing, many have noted the beauty and balance of Jenson’s roman type design. In particular, William Morris and the arts and crafts movement of the late nineteenth century focused upon Jenson’s creative genius. According to Lowry, Morris’ romantic affinity for medievalism led to an unjustified elevation of the contribution of Nicolas Jenson alongside those of Johannes Gutenberg and Aldus Manutius.

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A search of the British Library’s ISTC for the term “Jenson” results in 113 hits. Many of the items in the database contain links to images of the pages printed by Nicolas Jenson himself on a Gutenberg-style printing press in Venice in the 1470s. A review of these entries shows that—despite language challenges—Jenson’s books appear very similar to those found today in our libraries and book stores. While some of them are adorned with ornate case bound covers and others include hand-illuminated art alongside the printed text, the essential elements of the book are very familiar to any modern reader.

Historians have strictly defined the incunabula as the first fifty years of the printing revolution beginning with Gutenberg. The incunabulum produced by the pioneers of print—including Nicolas Jenson—were devoted to a recreation of scribes’ handwriting such that the reading audience could understand and relate to the new media form.

The questions that arise naturally are: should we consider the early years of the digital revolution to be our modern “incunabula” in which the previous media generation is being replicated in electronic form? Or is the digital age leading to a new media that represents a departure from the forms that were developed and enriched during the Renaissance?